UOMA - pronounced OMA (uh-mah) means beautiful and they believe that beauty starts the moment you decide to be yourself. They exist to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for all of us. Founded by Nigerian born, LA & London based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative and created for all. At UOMA, we are an empowered tribe. Our race is human, our people are free, our language is color. All are welcome to our beautiful tribe.