A completely immersive, emotive, and engaging journey through every facet of beauty with the mission of creating social moments, celebrating IRL experiences, and encouraging community.




11.16.18 - 12.16.18
Hours: 12 PM - 8 PM: Mon, Wed, Thurs
Hours: 10 AM - 10 PM: Fri, Sat, Sun
Closed: Tuesday
Salon Services: Thurs - Sat


We’ve had overwhelming support and demand to bring Beautycon to more cities across the U.S. and the world, and that’s exactly what we are doing with Beautycon POP. We’re taking our mission on the move and will be popping up in a city near you — to explore, celebrate, and redefine beauty. Ride with us on our next adventure — a journey to discovering your best self at our first experiential pop-up in Los Angeles this fall!


For five years, Beautycon has produced festivals in New York, Dallas, London, and Los Angeles for millennials and GenZs, where we have built a beautiful and inspirational community of fans, creators, and beauty lovers. Together, we have smashed traditional beauty standards and continue to embrace diversity, celebrate self-expression, and spearhead positive change.

...a world of depth, of character and heart where everyone, even those who don’t feel like they fit in other places, can come and be accepted completely.
— Forbes
...much more than a makeup lover’s dream…an opportunity to meet and engage with like-minded individuals and experience new products.
— Teen Vogue
The business, which throws beauty festivals attended by tens of thousands of beauty enthusiasts and hundreds of brands, is launching a new format — Beautycon POP — intended to bring the Beautycon experience into new cities and countries.
Beautycon is at the forefront of a trend known as experiential retail that combines marketing, entertainment and shopping.
— The new york times
Bringing together celebrities, experts and fans in one space…a unique array of panel discussions, workshops, shopping, and the chance to connect with other makeup fanatics IRL.
...a multi-city event that has grown to attract hundreds of major beauty brands, iconic beauty influencers, and passionate makeup fans from across the States.
— Bustle


333 S La Cienega Blvd


One block from the Beverly Center

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What happens after I purchase a ticket?

After you purchase your ticket, you will receive an email confirmation with a QR code. Be sure to save that email or download the QR code so that we can scan it on site for your entry. Note: you will not receive a physical wristband.

What happens if I am unable to attend on my selected day/time?

As Beautycon POP is a very intimate experience, it is important for us to limit the number of people who have access every half hour. If you are unable to attend on your selected day/time, you may still gain access on a different day and time but it will be on a space available basis. Just come by and we will do our very best to accommodate you.

Is my ticket refundable or transferable?

Unfortunately, your ticket is not refundable or transferable.

Is there an age limit to attend?

While there is not an age limit to enjoy Beautycon POP, those under 13 must be accompanied by a parent or guardian.

What do I need to bring?

A fully charged smartphone and/or camera and the desire to discover your most beautiful self!

Will there be food and drinks?


What should I wear?

You can wear anything you want but we suggest you get your best glam on as there will be many shareable moments.

Are there salon services offered?

On Thursday, Friday, and Saturday, we are offering some boutique beauty services including brows, braiding, and blowouts. Services average $15 and are offered on a first-come/first-served basis. No appointments are taken in advance.

Is there parking available?

There is a parking garage in the same building as Beautycon POP and several other parking lots around as Beautycon POP is adjacent to the Beverly Center. We don’t offer validation.

Is Beautycon POP ADA compliant?

Beautycon POP is wheelchair accessible.

What happens if I love it so much I want to come back?

You can buy as many tickets as you like whenever you like. If you just want to come back and shop or enjoy a specialty salon service on Thursday, Friday, or Saturday, you can visit those spaces for free any time at all.

What can’t I bring?

Weapons, tobacco, or smoking products (including e-cigarettes), outside food and drinks (except reusable water bottles), pets (except for registered service animals), and large bags are not permitted. Additional items may not be allowed and will be determined at the discretion of Beautycon POP team members. All guests are subject to search at entry points.

Can I be excluded from attending?

We wouldn’t want to do anything to hurt your experience but we do reserve the right to ask anyone to leave if they represent a danger to themselves or others. So behave and enjoy yourself!

Are there restrictions on what I can carry in?

Yes. Handbags larger than 7” x 10”” are not allowed. Exceptions will be made for approved medical bags or equipment, which will be inspected at the entrance.

What methods of payment do you accept at the Beautycon POP Shop?

No cash; just debit and credit cards plus Apple Pay.

If I purchase something at the Beautycon POP Shop, is it returnable or exchangeable?

Sorry, but all sales are final.

I’m a brand and want to know more about participating in future Beautycon POP and Festivals; who do I contact?

We’d love to hear from you! For all brand inquiries please reach out to

I’m with the press and want to (possibly) write about you; who do I contact?

Thank you for your interest! For press and talent inquiries, please send an email to

Is Beautycon POP available for larger groups?

Yes; for information, please contact

Is Beautycon POP available for private functions?

For information on private experiences, contact Margaret Launzel-Pennes;