ALL FOR BEAUTY / BEAUTY FOR ALL
 
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8 IMMERSIVE GALLERIES.

A FREE ON-SITE MAKEOVER SALON.

A CURATED SHOP.

Beautycon POP is the first experiential pop-up from the team that brought you sold out events Beautycon LA and Beautycon NYC. POP is designed for discovery, community, picture-perfect moments and is the ultimate destination for self (and selfie!) expression.

 
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8 interactive beauty galleries designed to transport you to new dimensions.

Picture yourself here... immersed in all things beauty.

OUR PARTNERS

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Of course, no Beautycon event would be complete without more than a few moments of primping.

Beautycon pop
 
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What people are saying about Beautycon

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...a world of depth, of character and heart where everyone, even those who don’t feel like they fit in other places, can come and be accepted completely.
— Forbes
...much more than a makeup lover’s dream…an opportunity to meet and engage with like-minded individuals and experience new products.
— Teen Vogue
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The business, which throws beauty festivals attended by tens of thousands of beauty enthusiasts and hundreds of brands, is launching a new format — Beautycon POP — intended to bring the Beautycon experience into new cities and countries.
— WWD
Beautycon is at the forefront of a trend known as experiential retail that combines marketing, entertainment and shopping.
— The new york times
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Bringing together celebrities, experts and fans in one space…a unique array of panel discussions, workshops, shopping, and the chance to connect with other makeup fanatics IRL.
— HYPEBAE
 
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...a multi-city event that has grown to attract hundreds of major beauty brands, iconic beauty influencers, and passionate makeup fans from across the States.
— Bustle
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